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August 20 2014

seamjb001

UGG Tween-Targeting mobile Kampagne Nets 17 Millionen Views

In einer Zeit, als die meisten Vermarkter gerade erst anfangen, Rampe bis mobilen Investitionen millennials Ziel, UGG erscheint der Kurve weit voraus zu sein, indem sie auf den iPod Touch schwing Tweens. Und die Schuhmarke gemeinsamen Ergebnisse mit Adweek aus einer aktuellen Kampagne, Aufschluss über das, was versprechen, eine solche Strategie kann für Vermarkter mit jüngeren Begradigung Demografie zu halten.


UGG Bemühungen lief vom 24. Juli bis 7. August, während der Arbeit mit mobilen Foto-Editing-Plattform Aviary zur Förderung einer neuen Tweens Schuh-Linie namens I Heart UGG. Die Initiative brachte benutzerdefinierte Anzeigen, Aufkleber, Filter und Rahmen in Apps wie Photo Editor +, PicStich und Whitagram, dass die Verbraucher könnten ihre Bilder hinzufügen und mit Freunden teilen.


Während UGG bereits eine gesunde folgenden Apps wie Instagram auf, legte die Marke Kampagne eine schwerere Schwerpunkt auf soziale und mobiler als seine früheren Bemühungen. Nach UGG, 56 Prozent der Eltern mit ihrem Kind Tweens haben ein Mobiltelefon und die Hälfte uggs boots sale aller US gekauft Tweens haben einen mit dem Internet verbundenen Gerät wie ein iPod Touch.


"Wir wissen, dass diese demografische hat eine andere Erfahrungen und Erwartungen mit ihren digitalen Lebens, so wollen wir wirklich versuchen und experimentieren Sie ein wenig und etwas Neues ausprobieren ", sagte Nicks Ericsson, Global Marketing Director UGG.


17,6 Millionen Mobil Ansichten


UGG behauptet, dass bezahlte Medien der Kampagne Vermögenswerte einschließlich Interstitial-Anzeigen, Shop Promos und Seiten Förderung Nutzer zum Download-Inhalt wurden 17,6 Millionen mal angesehen, mit der Durchschnittsmensch er drei Sekunden auf jeder Engagement. UGG-Kampagne beinhaltete auch 2,5 Millionen Bio-Engagements mit den Filtern, Rahmen und uggs online shop Aufkleber.


Die Marken-Foto Aufwand trieb 409.000 Klicks (entspricht einer 2,3 Prozent Klickrate) auf UGG-Anzeigen sowie rund 291.000 Conversions. "Conversions", in diesem Fall, messen die Anzahl der installierten Markenrahmen , Aufkleber oder Filter, die ein Benutzer heruntergeladen. Für jede der UGG Umbauten, die durchschnittliche Person interagiert mit 8,5 Teile des Inhalts.


Zusätzlich, der Vermarkter ist auch die Verlängerung der Foto-Sharing-Inhalte offline mit In-Store "selfie-Stationen." Kioske, die Käufer nehmen lassen und Aktien Fotos wurden zuerst in UGG Stores eingestellt und werden nun an Nordstrom und Dillard-Filialen im Einsatz. Diese Arten von Stationen sind auch ein Teil der UGG Sponsoring der aktuellen Tour ugg boots schweiz Nickelodeon Sterne Bernstein Montana.


UGG nicht mit Aviary stoppen. Es gekauft haben Anzeigen auf Mobilnetze Targeting iPod touch Nutzer innerhalb Gaming-und SMS-Apps und Social Sites. Location-based Promos wurden auch verwendet, um Nachrichten rund um Läden bedienen.


"Es hat Spaß gemacht, diese spezifische Zielsegment tatsächlich mit diesem verschiedene kreative und dieser andere Liefer Ansatz, was ich denke, wir haben viel gelernt aus, und auf jeden Fall bekam, um die Zukunft, wie wir unsere Medien Dollar investieren, für die Kernmarke beeinflussen ", sagte Ericsson.

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August 11 2014

seamjb001

The study found people with higher cheekbones more trustworthy

According to the British "Daily Mail" reported that American psychologist recently found that the first thing people see strangers can decide whether other credible, but the key factor is to see this person's face. We tend to believe that those who have a high eyebrow and high cheekbones, but do not believe that facial features from the narrow and sunken cheekbones people. This study once again emphasizes the importance of first impressions.

However, there is no evidence that those facial features trustworthy person really credible, people just decide based on appearance.

New York University psychologists have found that there is a region of the brain that we can decide whether to believe a person, even before we know someone will make a decision. Brain requires only 33 milliseconds (ie 3/100 seconds), or tenth blink of an eye, you can decide whether to trust a person. Once we feel can not trust each other, the brain will become immediately alarmed. The study was published in the "Journal of Neuroscience."

Assistant professor of psychology at New York University's Jonathan Freeman said: "The brain does not know each other before we automatically be trusted to decide whether the results of this study through face with another human studies have shown that we are to a large extent. on not through awareness, but intuition to judge other people. "

The results of this study nike schweiz apply to public figures who, we found some trusted figures such as actress Angelina Jolie and the Archbishop of Canterbury, Justin Welby does have a high eyebrow and high cheekbones. On the contrary, those who have been condemned dishonest public figures, such as former U.S. President Richard Nixon and former British Prime Minister Tony Blair, then has a sunken cheekbones and eyebrows furrowed.

The researchers gave ten volunteers demonstrated 300 computer-generated faces, then asked them to trust in each face. It was found that those with high air jordan cheekbones, high eyebrow and smiling person is considered the most honest. Meanwhile, the researchers gave these groups of volunteers saw the real face of strangers, the same facial features are considered trustworthy.

In a second set of experiments, the researchers for the new 37 group of volunteers nike schuhe schweiz to provide a "trusted" and "untrustworthy" person of photos, but these photos appeared only a moment, and then immediately be replaced neutral photos, such the brain can not process the information before. During the volunteers' brain activity was monitored down.

Scientists have discovered that the brain called the amygdala is a region crucial for social and emotional processing, it can within 33 milliseconds, the moment even photos appear to be activated. "The results show that we can see the face of another man unconscious in the rapid assessment of credibility, while the amygdala plays an important role in this process." According to Freeman speculated that one possibility is that the face information will quickly recognize the amygdala track so as to change the process other brain and rapid impression adjustment.

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August 06 2014

seamjb001

Eat ten kinds of 'super' foods to reduce illness

Recently, the United States well-known nutrition expert Dr. Steven Pratt, who by summarizing a number of studies have found that there are some foods make us less sick, take a look below to tell you he's 10 kinds of "super foods" and among highlights the advantages.

Oats. It is to reduce cholesterol and blood sugar "hero." Studies have shown that cholesterol over 220 mg / dl in a day or so just to nike schuhe drink a bowl of oatmeal, it can reduce total cholesterol by 8% to 23%. Oats are rich in fiber and protein, as well as magnesium, potassium, copper and other trace elements. It helps prevent heart disease and cancer. Daily and millet, corn and other with food, it is best to ensure enough to eat sixty-seven kinds of whole grain foods.

Nuts. Walnuts and other nuts contain omega-3 fatty acids. The study found that people who eat nuts risk of diabetes, cancer and other diseases is reduced. Nuts also contain large amounts of vitamin E, beneficial to brain health. Nuts high heat, should not eat. Recommended to eat 5 times a week, every 25 to 30 grams, or about 4 walnuts 15 peanuts.

Tangerine. Oranges, citrus, oranges, grapefruit and other citrus fruits are considered, they are rich in vitamin C, flavonoids, pectin, folic acid. The study found that citrus foods good for heart health, can prevent stroke, diabetes and so on. Recommends eating a part (about the size of a medium-sized fruit, such as oranges, apples) a day, which is more wholesome than drinking fruit juice.

Pumpkin. It contains a large amount of carotenoids, potassium, magnesium and the like, a high fiber content. It can reduce the risk of many types of cancer lung cancer, skin cancer. Recommended every two to three days to eat a pumpkin, each 1.5 tennis size, can also be used as carrots, sweet potatoes, etc. instead.

Soybeans. It is known to be the best vegetable protein, like it is rich in isoflavones and estrogen effectiveness of the body's natural secretion, and contains a lot of soluble fiber, omega-3 fatty acids and other nutrients, it could help prevent breast cancer, cardiovascular and cerebrovascular diseases , osteoporosis and so on. Every day should eat at least 15 grams (about 42), can be divided into two meals or snacks to eat.

Spinach. It has a "nutritional model student," said, it is rich in carotenoids, vitamin C, vitamin K, minerals (calcium, iron, etc.), coenzyme Q10 and other nutrients. Many studies have confirmed that spinach can reduce the risk of cardiovascular disease, oral cancer, stomach cancer, macular nike schuhe schweiz degeneration and other diseases. Every 2 to 3 days you should eat a spinach, with cabbage, mustard and other edible rotation.

Tomatoes. It is rich in lycopene (a carotenoid) is to make tomato is red pigment, has a strong antioxidant effect. It also contains vitamin C, potassium and folic acid. Many studies have found that eating tomatoes can sunscreen, protecting cardiovascular, anti-cancer and so on. Recommended to drink a glass of tomato juice a day a week to eat a few tomatoes, can also be used watermelon, papaya, etc. instead.

Blueberry. It is a super anti-oxidant, wherein the anthocyanins can prevent cardiovascular disease, diabetes, cognitive disorders, diarrhea and constipation can ease pectin, tannic acid can reduce the nike schweiz inflammation of the digestive system. Edible blueberries every day about the size of 1 to 2 tennis, eat red grapes, strawberries, cherries, also have similar benefits.

Broccoli. It belongs to the cruciferous plants, is one of the highest known nutrient density foods rich in iron content. Studies have shown that the greater the intake of broccoli, the lower the chances of developing colon cancer. It can also improve immunity, prevent cataracts. Recommended to eat a volume of 0.5 to a tennis-sized broccoli every day, you can also use cabbage, cabbage dishes instead. Because it contains a substance can cause goiter, it should not eat too much.

Wild salmon. Salmon is rich in omega-3 polyunsaturated fatty acids, fatty acids, eat can prevent stroke, cardiac arrhythmia, hypertension, depression, breast cancer, colon cancer. Each week should eat two to four times as salmon, alternately eating and sardines, flounder.

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